The rich history of baseball plays a big part in our brand inspiration. Since the birth of baseball, the spirit of community was always at the forefront.
The subcultures that existed within baseball are fascinating. For example, the black baseball league that existed in America, when racial segregation was implemented into baseball leagues. There were certain personalities who would be vocal about the prevalence of racism within American culture and sport. Like Cool Papa Bell below. Cool Papa may well have been the fastest man ever to play baseball. His team mates said he was so fast he could flip the light switch and be in bed before the room got dark. Cool Papa Bell was eventually elected into the Baseball Hall Of Fame in 1974. GOOD NEWS!