Good News x H&M Collab
Good News and H&M are joining forces on the release of a unisex trainer collection with a smaller environmental footprint. There are seven trainers and one pair of sliders in a vibrant seventies-inspired colour palette — each with their own sustainable elements, such as recycled rubber soles and recycled cotton, Vegea™ and Bananatex® uppers. There is also a kids’ collection featuring three trainer styles.
The Good News x H&M collection rethinks the design and production of trainers, furthering both companies’ aim of becoming circular in all their processes.
“Working with Good News gave us such good energy and positivity. Their creativity and drive for change inspired our team. We joined forces to become better together. The collection is a bright and colourful contrast to a grey and uncertain world. I love the colours and the innovative materials,”
says David Söderlund, designer at H&M. “We are very proud to be collaborating with H&M, pushing one of the giants to look at every component of a shoe. It was important for us to make the collection as sustainable as possible while still looking fun and cool,”
says Nia Jones, co-founder of Good News. “Hopefully we can inspire action and change for other brands. We all need to work alongside each other to help create a positive change. The world needs unity right now rather than competing against each other,”
says Ben Tattersall, co-founder of Good News.
The Good News x H&M unisex trainer collection will be available via H&M from 1st April.